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Getting to Know Cogent Pet

Dec 07, 2022

Cogent Pet Health is the materialized vision of Dr. Efrem Hunter, Chief Medical Officer and veterinarian with years of experience treating pets, educating pet parents, and training other clinicians. Considered a “guru” among his peers, Dr. Hunter is now applying his experiential knowledge and practical know-how to formulate functional yet tasty pet supplements. 



Let’s learn more about Dr. Hunter’s mission and his distinct approach to maximizing pet health!

What is the core idea behind Cogent Pet, and how does that make you unique?

During the past few turbulent years when immediate access to veterinary services became restricted, pet owners were scrambling to help their pets with everything from routine vaccines to care for long-term conditions. Even today, staff shortages have complicated getting into a veterinary hospital. Pet owners are often left to internet searches, advice from friends, or recommendations from pet store employees when trying to manage their pet’s health. There needs to be a middle ground between the vet hospital and un-vetted suggestions made by well-meaning but uninformed folks who do not have the experience and background required to make sound recommendations about pet health.



Cogent Pet Health is founded on veterinary medicine. Veterinarians are the experts on pet care and should be at the center of a reputable pet supplement brand. We want to partner with pet parents trying to make informed decisions for their furry family members and help them navigate an endless variety of marketed products. Veterinarians practicing in veterinary clinics utilize their education and experience to treat pets presented in the office. As the medical director at Cogent Pet Health, I utilize my skills and background in veterinary medicine to develop accessible, safe, and effective products for pet owners searching for high-quality pet supplements.

From your perspective, what is the most common, yet often overlooked, pet health issue right now? Is this a preventable problem?

We are finally starting to consider pets' mental and emotional well-being. More and more, veterinary experts are now beginning to understand the sources and effects of stress on pet health. Behavioral problems were some of the first conditions that pointed to the environmental, family, and home dynamics that trigger physical signs of anxiety in pets. But we now know that stress is associated with many other issues beyond separation anxiety. Pet stress can come from a variety of sources, including the pet owner!



Stress may be one of the most overlooked aspects of pet health, but that is starting to change. Preventing stress can be difficult if not impossible to do in some circumstances; managing stress is the key. In human health, mindfulness meditation, exercise, and even having a pet have all been highlighted as effective ways to manage everyday stress. These ideas are crossing over into understanding and treating the effects of pet stress as well. In cats, for example, stress is often a contributing factor to urinary health issues and managing stress is often recommended as part of the treatment plan. Veterinarians are beginning to recognize that stress may be the untreated aspect of multiple commonly encountered health conditions in our companion animals. Cogent Pet Health is helping to pave the way for understanding and addressing stress and other overlooked components of overall pet health.

You are an expert in educating both patients and other veterinarians on prescription pet medications. What is the impetus for launching your own line of pet health supplements, and why are these complementary products important for both pets and their owners?

The most important part of this question is the consideration of pets and their owners. Veterinarians are skilled in diagnosing pets and creating treatment plans that give pets the best chances for recovery and high quality of life. Unfortunately, pet owners frequently get left out of this equation. Cogent Pet Health sees pet parents as a critical part of the plan to optimize their pet’s health, and so we strive to provide solutions that make sense for both pets and their families.


Ideally, conversations on the latest pet care innovations among veterinarians, hospital teams, and pet owners are built upon a multi-modal concept. Simply put, multi-modal means combining different ingredients that are shown to target distinct aspects of a disease process. Multi-modal therapies are designed to be more effective than treatments focused on only one component of a pet’s condition. 


Consider joint discomfort. There are a lot of individual yet related factors affecting optimal joint function that can contribute to the overall discomfort a pet feels. Blocking one source may offer temporary relief, but other unaddressed components quickly bring symptoms back. In these situations, people may notice that a product worked at first but then stopped working or they might assume that their pet just got accustomed to it and the therapy seems less effective. It is imperative to consider all root causes in order to best promote joint health and mobility.



When we combine active ingredients that address each underlying cause, not only are therapies more effective, but we also reduce the risk of excessive treatment by incrementally increasing doses of one ingredient. It’s not unusual for pet owners and even some veterinarians to add doses when a treatment becomes less effective, but this can be dangerous. By combining complementary ingredients at appropriate doses, we reduce this risky and futile practice. Cogent Pet Health starts from a multi-modal concept to formulate pet supplements that combine complementary and efficacious ingredients that work together. 

Tell us about some of the most exciting new research in veterinary science, and how does this inspire your mission?

New research on the potential uses of hemp-based products for pet health is very interesting. Many studies have demonstrated the beneficial effects of hemp bioactives in humans with various health conditions and most notably in fighting the effects of stress. It is incredible that this novel ingredient, that has become readily available and is now endorsed for safety, may be an effective option to treat pets suffering from similar health conditions. Recent data even suggests that compounds in hemp can soothe skin irritation in animals by modulating immune activation. The research is compelling and translating this into well-designed products offers informed pet owners a new, inexpensive, easily accessible option for supporting the health of their pets.


Consequently, we include broad-spectrum hemp extract in our products because it fits perfectly into the multi-modal concept that I described earlier. Like all mammals, dogs and cats have receptors targeted by hemp compounds that play a role in maintaining physical and emotional health. As part of our already unique and functional formulas backed by science, we believe that adding the highest quality sources of hemp extract is one of the best ways to provide accessible, safe, and effective solutions for pet owners searching for superior pet products.

Can you share one of your most meaningful pet patient memories with us?

There are so many pet memories I can think of from over the years. The one that first comes to mind right now is a patient named Sadie from Florida. Sadie was a very sweet mixed-breed dog with a severe fear of thunderstorms and a committed owner who adopted Sadie from a rescue organization. After a short time, her owner developed a fear and anxiety over the effects those thunderstorms had on Sadie. They both needed help.


It rains almost every day in Florida, and thinking back on it, Sadie’s reaction to thunderstorms may have been the reason she was given up for adoption. Approaching thunderstorms caused Sadie to start panting like she had been running for miles. She would also whimper, whine, and hide anywhere. Sadie would hide under tables and in closets, and on the day her owner came to me seeking help for Sadie’s anxiety, she hid in one of the cabinets in our exam room. Sadie’s reaction to thunderstorms was dramatic and her owner’s reaction to Sadie’s anxiety was equally jarring. Sadie’s owner was near tears when she came into my office. She had been up all night and didn’t go to work that day. She felt helpless and frustrated because she couldn’t help the dog she rescued. Sadie and her owner were both visibly stressed out. 


We kept Sadie for the day and let her stay in the exam room cabinet while her owner went home to get some rest, a shower, and possibly a cocktail or two. Since we were in a hospital setting, we started by giving Sadie some prescription medications to relive her current anxiety from the present crisis. Ultimately, our goal was to find something that her owner could routinely give at home to help manage Sadie’s anxiety. 


Neither I nor her owner wanted Sadie to be on strong prescription sedatives every day for Florida’s regular thunderstorms. We both wanted the same lovable Sadie, just without the anxiety, not a medicated, half-conscious dog who could barely lift her head. Our challenge was to find something that would help both Sadie and her owner live their best anxiety-free lives.


We worked hard to develop a combination of supplements Sadie could safely take every day to help her through the storms. We found a dose that would not be dangerous if we needed to add prescription medications to the mix on really bad days such as when thunderstorms coincide with fireworks, or during prolonged periods of storms during hurricane season. My experiences with Sadie, her owner, and Florida’s relentless summer thunderstorms contributed to the founding of Cogent Pet Health and our Skin and Stress formula.

By Matthew Harper 07 Feb, 2023
We don’t blame you – it’s not easy to hear news of over-crowded pet shelters, see advertisements of despondent puppies, or avert your eyes as you walk through an adoption event at the entrance of your local pet store. Animal lovers have the biggest hearts, and we can always stretch to fit in one more, right? We’re all about finding homes for every down-and-out doggie, promoting adoption over pet stores and breeders, but adding a furry family member is a cherished yet careful and consequential choice. The best matches are made with a little extra purpose and planning. Why is Adoption Awesome? Pet adoption is best-in-show for saving lives, supporting our communities and non-profits, and discouraging overbreeding. Yet only around 25% of dogs join families from a shelter. The American Society for the Prevention of Cruelty to Animals (ASPCA) reports the sad reality that over 3 million pups enter shelters each year, and approximately a third of those are euthanized. But beneath these heavy statistics, animal shelters are mines full of diamonds in the rough. Beyond a few tangles, fleas, and snaggle teeth are marvelous mutts asking for safety and security. While there are plenty of purebreds to be found, mixed breeds are often healthier and live longer than their pedigreed cousins. Beyond the cute exterior, shelter dogs are still man’s best friend, with lots of life and love to share. The benefits of pet adoption go beyond patronage and philanthropy, though; there are many practical and tangible benefits to seeking your sidekick from a shelter. Adult dogs typically cost less and are often housetrained and better-behaved. Unlike shiny new puppies, more mature dogs offer a more predictable personality, showing their quirks up front. The Careful Adopter’s Checklist Like most major life decisions, bringing home a new dog requires a balance of assessments, adjustments, and arrangements to choose what is best. Following these steps will help to set your perspectives and priorities for a perfect puppy pairing: Step 1: Assessment First on the list of considerations is your personality and lifestyle. Your work arrangement, free time, and activity level are essential considerations when determining the right age, breed, and temperament of your pup. Do you love to pamper and dote on a needier pet or prefer a more independent and confident canine? Are you sensitive to pet fur and dander? (Quick tip: look for a “hypoallergenic” dog with a wire coat and less shedding). Also assess your environment – do you live in the wide-open country or the concrete jungle? Do you have a fenced yard or is astroturf the only green in your neighborhood? Closer to home, consider the noise and traffic level of your household and whether you have children and/or other pets. Are you a neat-freak or germophobe, or do you have expensive taste in furniture and décor? Take stock of how attached you are to the ambience of your abode. The atmosphere and dynamics of your home have a lot to say on finding the right fit. Puppies and some high-drive breeds have a lot of energy, require more time, and can be destructive. If a quiet couch-warmer and slow, peaceful strolls are more your mojo, take a second glance at older dogs looking for respite in their golden years. Step 2: Adjustment Once you’ve listed your major criteria and done your research on characteristics to look for in your potential pup, it’s time to reflect on what adjustments might be necessary in your lifestyle, home, and environment. Maybe your current setup doesn’t sync with the age or type of dog you have your heart set on, or you’re looking to make personal changes along with some cute and cuddly inspiration. If so, honestly think through past experiences and be careful with making too many changes at once. Remember that your decision involves another life, and adoption should be a solid commitment. Also be sure to adjust your expectations. If this is your first time adopting a dog, take your time and become more familiar with the ways and whims of canines. Pet sit for your friends, visit dog parks and observe, or volunteer at a pet shelter. Dogs are delightful 99% of the time, but any pet owner can share stories of destroyed family heirlooms, overnight puke-a-thons, and that one pesky habit your pup never outgrows. Step 3: Arrangement Ok, so you’ve prepared your mind and your heart, and the search is on for your new best friend. While some parts of pet ownership are implemented as you go, there are important arrangements to think through and set up ahead of your dog’s homecoming. As you thought through the adjustments in your household and day-to-day life, you should have noted the necessary additions and subtractions to fit a new pup into your flow. Realistically think through both the temporary and permanent alterations in your schedule to provide the time and attention that your dog will need. Walks, potty breaks, training, play, and outlets for socialization should each find a slot in your days and weeks. If you travel, identify a safe & sound place for boarding. If your fuzzball will need regular grooming, locate a good stylist to tame your pup’s mane. Many animal adoption agencies will ask for a veterinary reference, so find a great vet , schedule a visit, and ask questions about routine costs. Set line items in your financial budget for pet food, treats, grooming, and vet care. Optimal pet health starts with high-quality nutrition, so premium foods and supplements are typically worth their price. Resist Rehoming Responsible pet adoption goes beyond doing your up-front homework and putting plans in place; the goal is lifelong companionship and mutual rewards. Overcrowded shelters reflect not only collected strays, but a significant number of dogs relinquished by capable owners. The ASPCA’s National Rehoming Survey cites “problem behavior” as the chief reason that owners give up their pets. About half of shelter drop-offs are related to irritating or unmanageable dog deeds, beating out housing limitations or family reasons. Lack of time and money are other common complaints. We’ve anticipated each of these reasons in our responsible adoption checklist. It’s not far-fetched to propose that pet retention could be greatly enhanced with more careful assessment, adjustment, and arrangement: Behavior – Honestly gauge your lifestyle and family dynamics and find the best fit in terms of age, social needs, and energy level Housing – Match your perfect pup with the size, location, and accommodations of your pad. If you live in an apartment or are part of an HOA, double-check that your breed’s in compliance Family – Bring the whole family for a meet & greet at the shelter. If you’re looking to grow your tribe, decide now whether a dog is still part of your family photograph Time – Plan for generous amounts of time to care for, train, and enjoy your dog. Pets are meant to bring joy and increase your quality of life; don’t let that delight turn into drudgery Money – Do your research on pet care costs and don’t spend your buddy’s budget unless it’s an emergency. If your financial situation is rocky, save up or have patience until you’re able to give your dog the best care he needs Should you adopt? Absolutely! With your head, your heart, your home, and your horizon in the right place, go find your new best friend.
09 Jan, 2023
High-quality health care is a non-negotiable for ourselves and our families. And most of us count our critters as part of the family, right? So when it comes to choosing a veterinarian for our pets, it’s with a serious sense of responsibility that we do our research and find the right fit. If a new puppy just became part of the family, you just moved to a new town, or you’ve been looking to find better care for your longtime companion, start with these key considerations: What Does Pet Health Care Mean to You? Animal health is as complex and multifaceted as human health, so it’s just as important to know what that means. What makes for a healthy dog, and how can we support a vibrant, enjoyable quality of life for our best friends? Today, we know much more about what modifiable factors go into optimal pet health, like diet, exercise, environment, and socialization. We’ve also learned a lot about aspects that are out of our control but nonetheless have an influence on out pet’s health trajectory. In addition to their current health status, our dogs’ breed, bloodline, and age might drive certain care decisions and guide us toward the best veterinary choices. If your pet is currently in excellent health, veterinary attention may be lower on your radar and you may see an annual check-up as a quick and routine service, like an oil change in your car. Or you might be more proactive and have a preventative care plan for your active canine. And if your dog is a senior or has special needs, pet health care is a frequent priority involving specialists in addition to your veterinarian. Does pet health care extend beyond avoiding illness and meeting vaccination requirements? Holistic pet care is a growing field as pet owners and veterinarians incorporate guidance on the best foods, supplements , activities, and home environment to enhance your dog’s overall health and longevity. Match your scope of pet health care to a veterinarian who is trained and experienced in the right sphere. Your Pet Care Philosophy Regardless of your dog’s age, breed, or history, the first step in choosing the best veterinarian is to have an idea of your own pet care philosophy. Whether we know it or not, we enter every decision with unique needs, desires, perspectives, and opinions that may point to the best provider or place for your pet’s care. Most likely, you see the choices that you make for your pet’s care as those made on behalf of a loved one, and this lays the foundation for your overall pet care philosophy. Preserving and enhancing your dog’s quality of life is of first consideration when choosing veterinary treatments and services. Meanwhile, you recognize that sometimes compassion is the best care, and make selfless decisions that you believe are best because they minimize suffering and align with an animal’s awareness and experience of its own life. Past experiences, good and bad, also feed into your care perspective and allow you to set thresholds and boundaries on the time, cost, and extend of potential treatments. Your pet care philosophy doesn’t have to be precise and fixed, but it’s wise to think through potential and inevitable decisions and be ready to discuss them with your new or existing veterinarian. Finally, you should establish your views on wellness and what promotes good health, for yourself and your pet. Science has shown us how important food, lifestyle, stress , and relationships are for health. If these things are important to you, find a veterinarian who shares a whole-body perspective on being and staying healthy. Veterinarians grounded in integrative care seek to resolve health issues by finding and resolving the root cause, often avoiding unnecessary treatments and detrimental side effects. Collaborative Pet Care One often overlooked but critical consideration in choosing your pet’s health expert is the patient-provider relationship. But unlike human healthcare, veterinary care involves two, two-way relationships: the one between you and the veterinarian, and the one between your dog and his veterinarian. The best veterinarians are not just service providers; they’re also a source of education and advice. Relationships are all about communication, so an open and comfortable discourse should be high on your veterinary criteria list. Not only do good veterinarians listen, they speak to inform and be understood. The human-to-human part of an optimal veterinary relationship is respectful and collaborative, as you acknowledge your veterinarian’s expertise and experience, and your vet has patient regard for your needs and beliefs. Having a strong rapport with your veterinarian will ultimately enhance your dog’s care. Some animals are less socialized and wary of different people and places, but eventually a comfortable bond should form between your dog and his healthcare team. If an initial reaction of shyness doesn’t ease into a more relaxed demeanor after a few visits, it may indicate a poor fit. Animals have undefined senses we don’t fully understand, and your pup may never warm up to certain people. When you, your pet, and your veterinarian are in harmony, it creates an open and transparent environment to exchange information, be honest about concerns, and work together on the right care plan for your pet. Start with a solid and trusting relationship and face decisions with greater confidence and camaraderie. Practical Tips for Choosing the Best Veterinarian Both you and your dog are unique, so there’s no right or wrong way to find the best provider and place for your pet’s health care. But a thorough discovery process is smart no matter your starting place. Mix and match these practical tips to find an optimal veterinarian for your furry friend: Scope out your area – search within a reasonable distance of your home and work, so travel time and inconvenience don’t become excuses for skipping appointments or delaying urgent care. Check review sites – online reviews can be skewed towards the negative, so read widely across a few sites and look for patterns of praise, feedback, or complaints. Ask around – even if you’re new to the area, ask pet-friendly neighbors, coworkers, and nearby pet stores, grooming salons, and doggie daycares for recommendations or referrals. Do your research – with a handful of options, explore each veterinarian’s website, and use your discernment to sift out sites that are unprofessional, non-informative, and not updated. Read up on the veterinarian’s credentials and be sure they are board-accredited. Pay a personal visit – Call ahead and set up a time to visit the office and meet with the veterinarian, if possible. Ask questions and gauge the environment. Plan a follow-up visit with your pup if he tends to be slow to warm up to strangers. Don’t wait for an emergency to be the first meet-n-greet! One final tip once you’ve found your fit - be a good patient! Show up for routine appointments, be on time, and pay promptly. Socialize and train your pet to foster a calm experience for your pet. Develop trust and respect your veterinarian’s expertise. A bit of extra time, patience, and planning will pay you back with peace of mind, satisfying service, and most importantly, a happy dog with a long, healthy life.
09 Dec, 2022
Humans and animals are made to move: strolling, sprinting, and every pace in between, our bodies thrive with regular exercise. There is abundant evidence and public health messaging to recommend that we include intentional movement into our days for optimal health and longevity. And while the benefits for humans are profound, how much more so for animals that are built to roam, romp, and ramble? Animal health and lifestyle expert Colleen Paige is a longtime advocate for pet welfare. Noticing a tendency in our busy days to neglect the critical priority of pet exercise, Colleen established National Walk-Your-Dog Week in 2010. At this favorable time of year when heat, cold, travel, or holidays are far-fetched excuses, this may be an ideal occasion to establish a new routine and habit! Best of all, this simple, free, natural activity brings more value than meets the eye.
09 Dec, 2022
Puppy energy can be overwhelming, but the endless exploration, carefree play, and joyful mischief of youth is a cherished time that often passes far too quickly. Like children, puppies evoke fond memories of innocent days and bright ambitions and help restore our optimism. Many of us would trade a few more chewed shoes for perpetual puppyhood. Yet, like puppies to childhood vigor, so go dogs to adulthood’s deceleration. Despite our best hopes to keep them immortal, our pampered pets age before our eyes. Dogs mature seven to ten times faster than humans, meaning the inevitable effects of aging begin long before we’re switching them to “senior” food. When puppy exuberance dwindles to a permanent couch crater, we assume this about-face in activity is natural and normal, and maybe even appreciate the slower pace (until it’s time to drag them out for a potty break). We dote on our pets to share the delight in their spoils, perhaps oblivious of the detriments to our plump and fluffy friends. But like our own health trajectory, we can suddenly find that unlimited indulgence has consequences. Mobility issues are a leading health complaint to veterinarians, from laziness to limping. Many breeds are genetically predisposed to structural impairments that emerge in adulthood, but a majority of symptoms result from an accumulation of factors that follow from modern life. In an unfortunate paradox, our pups are too comfy on one hand and over-stimulated on the other. The result? Both physical and mental influences often lie at the root of reluctant movement.
07 Dec, 2022
If you’re reading this article, you are likely a conscientious pet parent who’s last Fourth of July celebration or two was dampened by a miserable pooch. Many of us can relate to the experience of finding that our animal companions are less enthusiastic about the sensational firework displays that we Americans enjoy in celebration of our Independence Day. Every year, animal shelters are inundated with lost pets, some injured during their escapes. Even some children do not react with glee to the sights and sounds of the holiday; the bizarre and erratic noises that intrude the predictable hum of everyday life can take some getting used to. When you think about it, the heightened sense of hearing that makes canines highly intelligent and perceptive also means that the fervor of the Fourth is heard much more acutely to sensitive ears. So, it’s not abnormal for dogs and other pets to react in fear and anxiety to loud and unusual sounds. Hiding, shaking, pacing, panting, barking, refusing to eat, and destructive behaviors are common.
07 Dec, 2022
Skin complaints are one of the most frequent reasons that pet owners visit their veterinarians. Redness, tenderness, hair loss, excessive scratching or licking of invisible irritants: their misery is our own. Often arising out of nowhere, disappearing and reappearing, skin issues often cause insufferable restlessness and anxiety in our unsuspecting animal friends. Even some seemingly disconnected misbehaviors can be triggered by skin irritation: odd eating or chewing habits, destroying a favorite toy, digging, poor leash manners; anything to relieve pent up frustration. Like most pet health situations, our companions can’t tell us what’s wrong. They rely on us to know them well enough to sense when they aren’t feeling well and to be informed about what influences their health. The vitality of our skin is often referred to as a reflector of overall health, and while we may sometimes forget how much this delicate organ does for us and our pets, it’s important not to ignore the skin when it provides forewarning. Both external and internal assaults affect skin health, some more obvious than others. Airborne instigators include insects, pollen, dust, pollutants, and other toxic chemicals. From within, food allergies often manifest in unhappy skin, as do many autoimmune issues. Another critical factor we may forget is psychological stress. Since we now recognize how significantly our pets absorb human emotions and experience their own, stress could be at the bottom of many otherwise unexplainable skin troubles.
07 Dec, 2022
Chances are, s tress is no stranger to you and your family. While physical, mental, and emotional strain have always been part of human experience, the sources and unpredictability of external stressors are much greater today with busier lifestyles and instantaneous global news at our fingertips. A more novel and unexpected consequence, however, is that man’s companion animals are now increasingly subject to psychological stress. Contemporary pets live in much more stimulating environments and are influenced by the extremities of our moods and behaviors as we react to the demands of life and alarming news feeds. We know by experience that stress is “contagious”. When our family members and friends are worried or anxious, they typically behave and interact differently, which often affects our own mental and emotional stability. Humans and sentient animals are communal creatures, and our relationships with each other mean that we can’t help being influenced by those around us. This can be a positive aspect of life, relationships, and society, but in highly stressful times, adding shared stress to our own can burn out our body’s ability to manage and cope with stress.
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